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Digital Marketing Tips for Studio Owners
1 day ago

Digital Marketing Tips for Studio Owners

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Studio owners are constantly aiming to learn more about marketing. Most marketing efforts are transitioning to online channels as more and more people are taking to social media platforms to …
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Straight Talk from a Studio Owner: Adding Classes to Your Schedule
3 days ago

Straight Talk from a Studio Owner: Adding Classes to Your Schedule

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Keeping your studio offerings appealing to your students is essential to earning and retaining their business. Without a substantial list of class options that interest your students, before long your …
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Lifelong Learning and the Professional Yoga Teacher
1 week ago

Lifelong Learning and the Professional Yoga Teacher

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I have never bungee-jumped and never plan on doing so. However, showing up for my first class as a paid yoga teacher took what felt like the courage to jump …
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The Final Pose – Yoga Harmony
2 weeks ago

The Final Pose – Yoga Harmony

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Nicole Cyrille describes how Yoga Harmony makes all students feel welcome — regardless of gender, age or race.

 

MSM: How did your studio come about? What was your vision or …
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Which Wolf do we Feed?
3 weeks ago

Which Wolf do we Feed?

There is an old Indian parable about a wolf.

A grandfather is talking with his grandson and he says there are two wolves inside of us which are always at …
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Straight Talk from a Studio Owner: How to Hire the Best Instructors
1 month ago

Straight Talk from a Studio Owner: How to Hire the Best Instructors

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As most people know, the point of any business is to provide its customers (or in our case, students) with whatever it is that they are seeking. For a yoga …
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From Training to Teaching as a New Yoga Professional
1 month ago

From Training to Teaching as a New Yoga Professional

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Leaving the cocoon of a 200-hour teacher training program to embark on one’s yoga teaching career can be a daunting task. As with learning endeavors of many kinds, in yoga …
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Straight Talk From a Studio Owner- How to Get a Teaching Gig
3 months ago

Straight Talk From a Studio Owner- How to Get a Teaching Gig

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It doesn’t take a vast amount of experience in the yoga world to know that yoga instructors are a different breed. Some of the very qualities that make them wonderful …
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So Many Yoga Teachers, So Few Are Qualified
5 months ago

So Many Yoga Teachers, So Few Are Qualified

I have been often asked this question: If teacher training programs are producing high quantities of yoga teachers, why is it so hard to find good teachers? There are numerous root …
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Maximize Your Assets, Measure Your Business
7 months ago

Maximize Your Assets, Measure Your Business

In corporate finance, there is a measure that shows how well a company is utilizing its assets. It’s a simple calculation called ROA, which stands for Return on Assets. It’s …
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