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Partner Advice

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Three Steps to Making Your Studio Carbon Neutral
2 weeks ago

Three Steps to Making Your Studio Carbon Neutral

It is hard to go a day without hearing about climate change, but there isn’t much discussion about what small businesses can do about it. You will be surprised how …
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Music Creates an Experience at Your Studio
2 weeks ago

Music Creates an Experience at Your Studio

Music can be used for a variety of purposes in yoga studios, both in the lobby/retail area and in class.

The soundtracks you choose affect both employees and customers, so …
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Finding the Yoga Mat for You
1 month ago

Finding the Yoga Mat for You

Three things to consider when it comes to choosing your yoga mat:

Your yoga mat should act as a tool to complement and strengthen your students’ practice, not act as …
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Get Out of Your Business to Work on Your Business
1 month ago

Get Out of Your Business to Work on Your Business

Sometimes it takes stepping outside of your business to gain fresh perspective and renew your excitement for the work that you do. While getting away can seem difficult when you …
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Marketing A Studio
4 months ago

Marketing A Studio

The number of Americans practicing yoga has grown by over 50 percent in the last five years. Wonderful news, but it does mean operating in an increasingly competitive market. For a yoga …
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Measuring the Health of Your Studio
6 months ago

Measuring the Health of Your Studio

How do you define and measure success? Success means something different for each studio owner, but there is really only one way to measure it: metrics. Metrics are numbers that …
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Yoga Studios Need Liability Waivers
7 months ago

Yoga Studios Need Liability Waivers

The practice of yoga is such a peaceful discipline that it is natural for yoga instructors not to think about the liability of their teaching or their studio. The unfortunate …
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Who’s Charging What? And How?
8 months ago

Who’s Charging What? And How?

Today, the average fitness professional with an advanced certification is earning around $25 per hour. But there are some who are making over $250 or $300 an hour. What’s the difference? …
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The Value of Restorative Justice
9 months ago

The Value of Restorative Justice

As a yoga studio owner, it’s likely you have a deep sense of community and strive to give back to those in need. Some studios do so by hosting fundraisers, …
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The Power of a Yoga Business Family
9 months ago

The Power of a Yoga Business Family

From the Yoga Sutras: sthira-sukham-āsanam — One’s connection to the earth (asana) should be steady (sthira) and joyful (sukham).

As the yogic philosophy teaches us to seek ease in our …
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