It is hard to go a day without hearing about climate change, but there isn’t much discussion about what small businesses can do about it. You will be surprised how … Read More
Music can be used for a variety of purposes in yoga studios, both in the lobby/retail area and in class.
The soundtracks you choose affect both employees and customers, so … Read More
Three things to consider when it comes to choosing your yoga mat:
Your yoga mat should act as a tool to complement and strengthen your students’ practice, not act as … Read More
Sometimes it takes stepping outside of your business to gain fresh perspective and renew your excitement for the work that you do. While getting away can seem difficult when you … Read More
The number of Americans practicing yoga has grown by over 50 percent in the last five years. Wonderful news, but it does mean operating in an increasingly competitive market. For a yoga … Read More
How do you define and measure success? Success means something different for each studio owner, but there is really only one way to measure it: metrics. Metrics are numbers that … Read More
The practice of yoga is such a peaceful discipline that it is natural for yoga instructors not to think about the liability of their teaching or their studio. The unfortunate … Read More
Today, the average fitness professional with an advanced certification is earning around $25 per hour. But there are some who are making over $250 or $300 an hour. What’s the difference? … Read More
As a yoga studio owner, it’s likely you have a deep sense of community and strive to give back to those in need. Some studios do so by hosting fundraisers, … Read More
From the Yoga Sutras: sthira-sukham-āsanam — One’s connection to the earth (asana) should be steady (sthira) and joyful (sukham).
As the yogic philosophy teaches us to seek ease in our … Read More