The number of Americans practicing yoga has grown by over 50 percent in the last five years. Wonderful news, but it does mean operating in an increasingly competitive market. For a yoga … Read More
How do you define and measure success? Success means something different for each studio owner, but there is really only one way to measure it: metrics. Metrics are numbers that … Read More
The practice of yoga is such a peaceful discipline that it is natural for yoga instructors not to think about the liability of their teaching or their studio. The unfortunate … Read More
Today, the average fitness professional with an advanced certification is earning around $25 per hour. But there are some who are making over $250 or $300 an hour. What’s the difference? … Read More
As a yoga studio owner, it’s likely you have a deep sense of community and strive to give back to those in need. Some studios do so by hosting fundraisers, … Read More
From the Yoga Sutras: sthira-sukham-āsanam — One’s connection to the earth (asana) should be steady (sthira) and joyful (sukham).
As the yogic philosophy teaches us to seek ease in our … Read More
One of the most frustrating aspects of growing a fitness business is developing others to sell your services for you.
But until you’re able to multiply yourself in this area … Read More
The quickest way to cause harm to your yoga business is to devalue what it is that you sell. Sadly, in the world of yoga studios, discounts often become so … Read More
Yoga studio owners, as well as independent yoga instructors, need to protect themselves with appropriate and sufficient insurance coverage.
Even relatively simple juries can result in a claim being filed … Read More